aboud+aboud is a creative collaboration between Simon Aboud and Alan Aboud that will design creative solutions at the highest level.
The combined skills of Simon and Alan bring together all areas of creative storytelling from copywriting, narrative, photography, design and direction and provide a single stop for clients.
Simon Aboud came from a background of copywriting to become a creative director of both McCann Erickson London and its youth agency Magic Hat (of which he was also the founder). His clients have included Coca-Cola, Martini, Microsoft, MTV, Nescafe and Bacardi He left to direct commercials full time and has since written and directed short films as well as feature length screenplays. He has also published a book Told (the art of story) (Booth-Clibborn Editions). Simon is also a partner of Make Believe, the leading agency in brand storytelling.
Alan Aboud is the founder and creative director of Aboud Creative which has created award winning campaigns for many clients over the years including Paul Smith, Levis and MTV. Alan has also directed for clients such as MTV and Sharleen Spiteri. Alan collaborated with Simon on Told as its designer.
As a senior creative team, Aboud + Aboud is equipped to serve clients in a number of ways. They can take a brief all the way from idea to script to finished commercial in both print and TV. They can design brands from the ground up, from concept to finished packaging or they can be used to develop and execute concepts in the music business to include film, packaging and digital content.
In the case of bigger briefs, Aboud + Aboud can call in support from their own companies Aboud Creative and Make Believe to augment service both strategically and creatively where needed.